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If you work in a B2B company, the most important step for growth is to augment the sales process. For that, you need to understand the customer, find out what they really want, and understand where they are in the decision-making process. There are different tools to attract prospective customers to your business. Here are 8 of them that you should use in order to make your business a success:

8. Recommendations

One of the most important and effective ways to get your business flourishing. Through positive reviews and testimonials, as well as creating a word-of-mouth buzz, one can leverage both online and offline recommendations.

7. Free Trial Tools

You can offer free trial periods for your product and service. For instance, if you are into training and development, you can provide free training videos for a certain period of time, say 7 days, and if the content is really good and provides great value, then the user will probably feel it is worthwhile to subscribe to the entire course.

6. Organic Search

If you are aware of Search Engine Optimization and Search Engine Marketing, then you can use keywords strategically to bring more traffic to your website. The content has to be top-notch so that you get good quality rankings on Google. Once consolidation is complete, you will get very positive results at minimal costs for the company.

5. Blog

An extremely important mode of communication through which you can establish a relationship with the reader through interesting interactions and updates about your industry, and consequently draw attention to your business as well.

4. Email Marketing

Email marketing is a very efficient tool to acquire new customers and maintain a healthy relationship with the old ones. However, you must exercise caution and not overdo it so that your business is not marked as spam. On receiving authorization from the customer, you can promote your products and services, blog posts, announce webinars, events etc and strengthen your relationship with the public.

3. Webinars

Webinars are a great way to generate more enthusiasm about your business. You can do a series of seminars where you can introduce your business or a particular aspect of business. That way, you can instigate curiosity by keeping the solutions to the needs of those who watch you for strategic moments.

2. Affiliate Marketing

You can publicize your product or service through partnerships. This will allow you to reach different segments of people and help you tap potential audience.

1. Social Media

Social media tools like Facebook, Instagram, Twitter, and Snapchat allow you to promote your products and reach a broad audience. If you can optimize and leverage these tools to great effect e.g. a video or post could go viral, then it will give a great boost to your business.

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